UX/UI Case Study: Becon Shopping App

Client :

Becon (itself)

Category / Service :

Shopping. Ecommerce, Multi-Vendor

Team Members :

Hidayath Shaikh (me) , Huzefa Mithaiwala, Burhan

Status :

Live

The Problem

every day online shopping is becoming more and more attractive. People tend to avoid the entrance in the traditional brick-and-mortar locations, either because of the persistent sales rep who always tries to nudge you to buy something you don’t want or because there’s just no way for you to get to the store or you simply don’t have time to spend out shopping.

The objective of this app is to make the experience of buying something online as easy and simple as possible, either if you are 18 or 60 years old, using the app should be as familiar as walking into a store.

User Objective

Usually, when people want to buy something, they feel happy or excited about it and we want that feeling to stay throughout the whole experience of using the app.

User Stories

Here are a few users’ stories based on what I saw during the research phase. These stories helped me to have a better understanding of how the app would work differently from other options in the market.

User One

Here are a few users’ stories based on what I saw during the research phase. These stories helped me to have a better understanding of how the app would work differently from other options in the market.

A husband who wants to buy a gift for his wife but he doesn’t have the extra time for shopping, he has only a 20 minutes lunch break at work.

He opens the app

Gets distracted by a random offer

Spends valuable time looking for something he’s not going to buy

When he realizes he’s getting away from his initial motive to enter the app he returns to the women’s category with a short limited time to find something

Can’t focus on what he’s looking for because he’s worried about the time and doesn’t find anything

Leave the app frustrated

User Two

Here are a few users’ stories based on what I saw during the research phase. These stories helped me to have a better understanding of how the app would work differently from other options in the market.

A woman who has two kids arrives home from work, she wants to buy something for them (she already has an idea of what she wants to buy) and has some house tasks to do before the day ends

Finds a product and clicks on it.

Starts reading the specifications of the product

Another similar one is presented and draws her attention

She clicks on the other product, starts reading the specifications again

Another one shows up and a cycle of extended suggestions is created

After an hour looking at the products she returns and buys the first one she saw.

She leaves the app upset because she won’t have time to complete all of her tasks due to the amount of time she spent looking at all the products.

Leave the app frustrated

Creating a Solution

User features

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